产品型号：iPhone 13
系统版本：iOS 15
软件版本：小红书7.21
KOL即keyopinleader，即关键意见领袖。 KOC代表keyopinionconsumer，意为关键意见消费者。 KOL和KOC在传播力、影响力、带货立场上都有所不同。品牌在营销时也会根据不同的需求做出选择，KOC也有可能成为KOL。
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